Eat the bread, pizza, and dessert. Skip the carbs.
Bread, pizza, and desserts that hit your macros. Engineered since 2008.
- Made in USA
- 70,000+ customers
- Since 2008
Pick your category
Best sellers
Honest macros. The lineup customers come back for.
Meet Jason. He started WiO in 2008.
- Food scientist · 18 years formulating low-carb food
I started WiO in 2008 with three products and a stubborn belief: low-carb food shouldn't taste like compromise. Eighteen years later, 70,000 customers and a million orders in. Same belief, every recipe.
- 70,000+ Customers fed
- 1M+ Products shipped
- 18 years Recipes refined since 2008
Jason Whitney, Founder of WiO SmartFoods
Read Jason's full storySubscribe & Save bundles
Bundles of customer favorites. 10% off every delivery, skip or cancel anytime.
- Save 10%
Bread Bundle
White bread, butter croissants, blueberry muffins. The daily-bread habit, handled.
Add bundle - Save 10%
- Save 10%
Order once. Or never run out.
Subscribe & Save 10% on every order. Skip, pause, swap, or cancel anytime.
-
1
Choose your products
Browse the lineup. Pick what fits your week.
-
2
One-time or subscribe
Subscribe and save 10% on every delivery, or just buy once.
-
3
Delivered to your door
Orders before noon CT ship same or next business day.
-
4
Manage anytime
Skip, pause, swap, or cancel from your account in two clicks.
The science behind SmartFoods.
Eighteen years of formulation. Carbs reduced. Fiber and protein restructured. Taste and texture matched to the original. Macros measured, not estimated.
See the science
4.6★ across 2,700+ verified reviews.
What customers said after six-plus months on the lineup.
-
Tastes like real bread, not low-carb cardboard. Two months in and not going back.
on WiO White Bread
-
The pizza crust is genuinely 18 calories and genuinely tastes like pizza. I had to read the label twice.
on WiO Pizza Crust 3-pack
-
Best peanut butter I have had on a low-carb plan, period. Texture and taste are spot-on.
on WiO Creamy Peanut Butter
-
Took a couple bags to dial in my favorite dip. But the macros work, and they crunch right. Reordering on subscription.
on WiO Tortilla Chips
-
20-cal cookie that tastes like a cookie. The evening dessert ritual is back, on macros that fit.
on WiO Chocolate Chip Cookies
-
The croissants are an honest value of calories to satisfaction. Saturday breakfast staple now.
on WiO Butter Croissants
- Low-Carb
- Fat-Free
- All-Natural
- Proven Results
- Made in USA
- Lab-tested macros
- Ships in 2 to 5 days
