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Since 2008

Eat the bread, pizza, and dessert. Skip the carbs.

Bread, pizza, and desserts that hit your macros. The science figured it out.

4.6 across 2,700+ verified reviews Made in USA 70,000+ customers Since 2008
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Best sellers.

Bread, pizza, dessert, snacks. Recipes the kitchen keeps making.

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SAVE 13%
WiO Multigrain Bread loaf
28 cal·0g net carbs·5g proteinper slice

WiO Multigrain Bread

4.9(612)
$8.99 $9.99
SAVE 10%
WiO Pizza Crust 3-pack
18 cal·1g net carbs·4g proteinper slice

WiO Pizza Crust · 3-pack

4.8(481)
$13.49 $14.99
SAVE 17%
WiO Chocolate Chip Cookies
20 cal·1g net carbs·1g proteinper cookie

WiO Chocolate Chip Cookies

4.8(534)
$8.09 $8.99
SAVE 10%
WiO Butter Croissants
90 cal·2g net carbs·5g proteinper croissant

WiO Butter Croissants · 4-pack

4.7(388)
$11.69 $12.99
Under 5g
Net carbs absorbed per serving
Since 2008
70,000 customers, 1M orders

Digestive Facts. See the science →

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The WiO 30-day Money-Back Guarantee

Part of our 1,000-Year promise.

If WiO doesn't taste like food you actually want to eat, tell us within 30 days. We'll make it right. No questions. No hassle.

Jason Whitney shaping dough at the WiO kitchen counter
Jason Whitney Founder · In the kitchen since 2008
From the kitchen

Started in 2008. Three products. One belief.

I started WiO in 2008 with three products and a stubborn belief: low-carb food shouldn’t taste like compromise. Eighteen years and a million orders later, that belief hasn’t moved. The recipes have. Every loaf, crust, and cookie in the lineup is here because a customer kept asking for it.
Jason Whitney Founder of WiO SmartFoods
Read the full story
70,000+
Customers fed
1M+
Products shipped
Since 2008
Recipes refined in-house
How WiO works

A fiber that binds the fat, then carries it out.

WiO's modified cyclodextrin is a soluble fiber the body does not absorb. It binds dietary fat and carbs in the gut and carries them through for elimination.

The study
6 subjects · 14 days
double-blind, crossover, published

Tested in an overfeeding trial.

A peanut butter overfeeding study tested WiO's fiber against regular peanut butter on the same diet. The regular group gained over a kilogram of body fat. The WiO group gained none.

The label
Two panels
per bag

What's in the food, and what your body absorbs.

Every WiO product carries both panels. One shows the food composition. The other shows what your body actually digests after the cyclodextrin does its work. FDA-approved dual-panel labeling.

From the people who eat this.

What customers say.

Verified subscribers. Six months in, on average.

4.8
across 2,700+ verified reviews

Six months in. Still on the lineup.

Most of the reviews below are from subscribers who’ve been on the lineup at least half a year.

VVerified subscriber
“Tastes like real bread, not low-carb cardboard. Two months in and not going back.”
JR Jamie R. on WiO Multigrain Bread
VVerified subscriber
“The pizza crust is genuinely 18 calories and tastes like pizza. I had to read the label twice.”
MK Marcus K. on WiO Pizza Crust 3-pack
VVerified customer
“Best peanut butter I have had on a low-carb plan, period. Texture and taste are spot-on.”
SL Sarah L. on WiO Creamy Peanut Butter
VVerified subscriber
“20-cal cookie that tastes like a cookie. The evening dessert ritual is back, on macros that fit.”
DT Diana T. on WiO Chocolate Chip Cookies
VVerified customer
“Took a couple of bags to dial in my favorite dip. The macros work and they crunch right. Reordering on subscription.”
BH Brian H. on WiO Tortilla Chips
VVerified subscriber
“The croissants are an honest value of calories to satisfaction. Saturday breakfast staple now.”
AP Allison P. on WiO Butter Croissants