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Since 2008

Eat the bread, pizza, and dessert. Skip the carbs.

Bread, pizza, and desserts that hit your macros. The science figured it out.

4.6 across 2,700+ verified reviews ·Made in USA ·70,000+ customers ·Since 2008
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Bread
Pizza
Dessert
Best sellers

Best sellers.

Bread, pizza, dessert, snacks. Recipes the kitchen keeps making.

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SAVE 10%WiO Multigrain Bread loaf
0g net carbs·28 cal·5g proteinper slice

WiO Multigrain Bread

4.4(170)
$15.29$16.99
Subscribe & save 10% · or buy once
SAVE 10%WiO Pizza Crust 3-pack
1g net carbs·18 cal·4g proteinper slice

WiO Pizza Crust · 3-pack

4.5(179)
$15.74$17.49
Subscribe & save 10% · or buy once
SAVE 10%WiO Chocolate Chip Cookies
1g net carbs·20 cal·1g proteinper cookie

WiO Chocolate Chip Cookies (6‑Pack)

4.0(195)
$12.05$13.39
Subscribe & save 10% · or buy once
SAVE 10%WiO Butter Flake Croissants
2g net carbs·53 cal·5g proteinper croissant

WiO Butter Flake Croissants (4‑Pack)

4.3(294)
$15.29$16.99
Subscribe & save 10% · or buy once
Two labels
What goes in, and what your body absorbs
70,000+
Customers · 1M+ products sold

Digestive Facts. See the science →

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Bread, meals, snacks, shakes. Organized the way you actually eat.

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The WiO 30-day Money-Back Guarantee

Part of our 1,000-Year promise.

If WiO doesn't taste like food you actually want to eat, tell us within 30 days. We'll make it right. No questions. No hassle.

Jason Whitney shaping dough at the WiO kitchen counter
From the kitchen

Started in 2008. Three products. One belief.

I started WiO in 2008 with three products and a stubborn belief: low-carb food shouldn’t taste like compromise. Eighteen years and a million products later, that belief hasn’t moved. The recipes have. Every loaf, crust, and cookie in the lineup is here because a customer kept asking for it.
Jason
Jason WhitneyFounder, Since 2008
Read the full story
70,000+
Customers fed
1M+
Products sold
Since 2008
Recipes refined in-house
How WiO works

A fiber that binds the fat, then carries it out.

WiO's modified cyclodextrin is a soluble fiber the body does not absorb. It binds dietary fat and carbs in the gut and carries them through for elimination.

The fiber
9×
the weight of cyclodextrin in dietary fat bound

A natural fiber that does the work.

Cyclodextrin has been in pharmaceutical use for 40 years as a carb and fat inhibitor. WiO adapted the science to food.

The study
6 subjects · 14 days
double-blind, crossover, published

Tested in an overfeeding trial.

A peanut butter overfeeding study tested WiO's fiber against regular peanut butter on the same diet. The regular group gained over a kilogram of body fat. The WiO group gained none.

The label
Two panels
per bag

What's in the food, and what your body absorbs.

Every WiO product carries both panels. One shows the food composition. The other shows what your body actually digests after the cyclodextrin does its work. The FDA published guidance for foods like ours in 1993, and we follow it.

4.6
across 2,700+ verified reviews

Six months in. Still on the lineup.

Most of the reviews below are from subscribers who’ve been on the lineup at least half a year.

VVerified subscriber★★★★★
“Tastes like real bread, not low-carb cardboard. Two months in and not going back.”
JRJamie R.on WiO Multigrain Bread
VVerified subscriber★★★★★
“The pizza crust is genuinely 18 calories and tastes like pizza. I had to read that number twice.”
MKMarcus K.on WiO Pizza Crust 3-pack
VVerified customer★★★★★
“Best peanut butter I have had on a low-carb plan, period. Texture and taste are spot-on.”
SLSarah L.on WiO Creamy Peanut Butter
VVerified subscriber★★★★★
“20-cal cookie that tastes like a cookie. The evening dessert ritual is back, on macros that fit.”
DTDiana T.on WiO Chocolate Chip Cookies
VVerified customer★★★★★
“Took a couple of bags to dial in my favorite dip. The macros work and they crunch right. Reordering on subscription.”
BHBrian H.on WiO Tortilla Chips
VVerified subscriber★★★★★
“The croissants are an honest value of calories to satisfaction. Saturday breakfast staple now.”
APAllison P.on WiO Butter Croissants
All reviews are from verified WiO customers, moderated for spam only. Read all 2,700+ reviews →