For Jason. Every WiO email currently scheduled, newest first, with what it is, who gets it, and why. Click any entry for the full detail, including the email itself.
Sep 3 · Sep 5 · Sep 7
Rebuilt, ready for review
Labor Day launch weekend, now paid entirely in food
Thursday launch, Saturday reminder, Monday finale · full list, roughly 70,000
Rebuilt today on Jason's directive: no cash offers anywhere this weekend. Every customer group with an offer sees the same food ladder instead. A Thursday, September 3 launch goes to everyone with an offer, a Saturday, September 5 email is a mid weekend reminder for the groups still in the middle of the weekend, and a Monday, September 7 email closes it out as the finale, with two text messages that evening to anyone opted in to texts, and the deadline landing at 11:59pm Mountain that night.
The creative itself (subject lines and copy) is being rebuilt now and will appear on the plan page for your preview before anything sends.
Review the Labor Day plan →
Sunday, August 30
Scheduled
Last call: Friday's offer test, second touch
Non-purchasers from the Friday, August 28 test · same gift and discount offers, arm-consistent
A Sunday morning last-call email to everyone who has not purchased yet from Friday's test, each recipient staying in the arm they were already in. Same two offers, same deadline: both close that night, 11:59pm Mountain.
Open the full review →
Friday, August 28
Scheduled
Offer test: a free gift or a discount, head to head
Matched lapsed-reorder cohort · 1,187 (gift) / 1,181 (discount)
Two versions of the same restock email, sent to the same type of customer at the same time. One gives a free item worth $9.99 to $17.49 when they spend $39; the other gives $15 off the same $39 minimum. Audience, timing, and products are all held identical between the two, so whatever difference shows up in the results comes from the offer itself, not from anything else riding along with it.
Open the full review →
Nothing above requires action from you unless something looks wrong. Each linked page shows the actual email, the exact audience definition, and the reasoning behind it.