Nov 8 · Nov 9 · Nov 10
Ready for your review
Pre-Black Friday sale: free food for returning customers
Four emails and two texts, Sunday to Tuesday · past buyers, about 35,400 by email and 5,640 by text
Spend $65 on other items and pick 1 free item, up to 5 free at $200, worth up to $84.95. Returning customers only, no code. It runs from Sunday, November 8, 12:00am to Tuesday, November 10, 11:59pm Mountain, with a hard end. Jason's launch letter goes Sunday morning, a reminder Monday, the last day Tuesday morning, and a final-hours email Tuesday evening to people who clicked but have not ordered, plus a text Sunday and Tuesday at 5:00pm.
The plan page shows the emails and texts as built, who gets what, and three questions for Jason and Sebastian. Please take a look by this evening, Saturday, Mountain time.
Review the pre-Black Friday plan →
Sunday, August 30
Scheduled
Last call: Friday's offer test, second touch
Non-purchasers from the Friday, August 28 test · same gift and discount offers, arm-consistent
A Sunday morning last-call email to everyone who has not purchased yet from Friday's test, each recipient staying in the arm they were already in. Same two offers, same deadline: both close that night, 11:59pm Mountain.
Open the full review →
Friday, August 28
Scheduled
Offer test: a free gift or a discount, head to head
Matched lapsed-reorder cohort · 1,187 (gift) / 1,181 (discount)
Two versions of the same restock email, sent to the same type of customer at the same time. One gives a free item worth $9.99 to $17.49 when they spend $39; the other gives $15 off the same $39 minimum. Audience, timing, and products are all held identical between the two, so whatever difference shows up in the results comes from the offer itself, not from anything else riding along with it.
Open the full review →